AZADE VAKILI

Welcome to my portfolio!
I'M
AZADE vAKILI.
UX / UI DESIGNER &
INDUSTRIAL DESIGNER

Things I enjoy…

CREATING CONCEPTS
Everything starts with an idea!
I enjoy brainstorming and looking at challenges from different points of view.

VISUALIZING IDEAS
Imagining and Visualizing is the best way to present an idea. This helps users to clarify a problem and identify an opportunity to solve it.

DESIGNING PRODUCTS
User experience is an essential part of the service and product these days. Designing the right UX and UI for different mediums will guarantee customer satisfaction.

BUILDING PRODUCTS
Creating a prototype and making the 3D version of my vision truly exciting. It helps me and my clients to understand the idea and achieve success.

PROBLEM SOLVING
I am so passionate to explore new ways to solving problems and then using my design skills to come up with a perfect solution.

AND MANY MORE
I am continuously educating myself and update my skills and experience and I always welcome challenges.
I AM USER EXPERIENCE DESIGNER/PRODUCT DESIGNER WITH STRONG RESEARCH, PROTOTYPING AND DESIGN SKILLS AND EXPERIENCE FOCUSED ON CREATING HUMAN CENTERED PRODUCTS AND SERVICES. AS A DESIGNER, I STRIVE TO SOLVE THE PROBLEMS AND MAKE A DIFFERENCE BY CREATING UNIQUE SOLUTIONS THAT NOT ONLY SERVE THE SOCIETY BUT ALSO CRAFT THE RIGHT CUSTOMER EXPERIENCE.
PORTFOLIO
Experiences
2021- Present
UX/ UI DESIGNER
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Created and launched an AI-powered interview feature to streamline candidate screening, improving hiring efficiency and reducing manual review time.
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Redesigned key UI components to improve responsiveness across iOS and Android, resulting in higher user satisfaction, fewer support queries, and improved worker retention.
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Collaborated closely with product, engineering, and marketing teams to align design with strategic goals.
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Defined user flows and wireframes based on insights from research and stakeholder engagement.
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Conducted user research (workshops, interviews, surveys, usability testing) to inform product decisions.
2019-2020
UX DESIGNER
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Led end-to-end UX for a smart fitness product integrating voice services and mobile app interaction.
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Designed the product experience across physical and digital touchpoint, including user flows and interaction models.
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Created intuitive navigation structures and interface hierarchies through concept development and prototyping.
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Developed a customer experience roadmap using behavioral data, user interviews, and rapid prototyping.
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Ensured cross-platform consistency in design by working in agile teams with developers and product managers.
2018-2019
UX/ UI DESIGNER
- Created process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors
- Managed usability testing in preparation for main product design. Defined testing parameters, prepared prototypes, recruited users, facilitated tests, and reported results.
- Resolve project-related issues in a professional, timely and logical manner and executed projects to ensure deadlines are met while maintaining quality standards
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2017- 2018
UX/ UI DESIGNER
- Supported the creation of the internal UX Design System and applications.
- Involved in creating wireframes and visual design for various projects after gaining insights through user research and usability testing
- Conducted usability evaluations to identify problems in existing design concepts and proposed solutions
- Created various types of visual artifacts such as icons for desktop, tablet, and mobile apps, banners, images, etc.
2012-2017
Freelance Designer
I’ve had the privilege to work with some amazing agencies and startup clients on UX and Product Design projects.
2016-2017
Cygnus Design Group &
EDG Design
- Designed User experience and communication strategy for the built environment.
- Engaged in the business of providing way-finding, signage, environmental graphic, and industrial design services for well-known developers.
Industrial / Experience Designer
2014-2016
Jevents Design and Creation
Product Designer / Visual Designer
Worked on a variety of projects from user experience and product design to e-commerce to print.
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Sam Marks, UX Director
I had the pleasure of managing Azade for three years, during which she showed impressive growth as a UX Product Designer. Over that time, she not only honed her core design skills and deepened her expertise in design system usage, but also proved her ability to adapt seamlessly across different parts of the product.

Francesco, Director
I had the chance to work with Azade at adidas and was immediately impressed by her thoughtfulness and talent as a designer. From her very first assignment, she quickly grasped a new product and its value proposition, and supported the team all the way to go-live with excellent design. Beyond her skills, Azade brings kindness, curiosity, and a collaborative spirit that make every project, and the team, stronger.

Aida, Product design Lead
Azade's creativity in addition to her research and user-understanding allows her to come up with ideas that are creative while responding to user needs, regardless of the set boundaries. She is also a delight to work with and is a great team player.

LET’S GET IN TOUCH
(I've love to hear from you!)
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We can talk about:
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My work
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Your Work
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Your favorite design challenge and experience
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The coolest place you travelled
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Sports
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Movie
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And much more!
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Email: azade.vakili@gmail.com
Tel: +44 7950262773





